HEADS OF HOUSEHOLD
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Peter Drinkwater
Group CEOThe founder of House of Brand Group, Pete is an accredited Master Brand Coach and one of the most sought-after brand planners, researchers and consultants in consumer behaviour, marketing and CX. He began his career in corporate finance valuing brands on balance sheets, and then transitioned into the...
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Nick Palmer
Chief Strategy OfficerNick is a career brand and communications researcher and strategist, and recognised specialist in measuring advertising effectiveness, with global experience in agencies ranging from Millward Brown to Hall & Partners. Through his role as Chief Strategy Officer at HOB, Nick relentlessly pursues breakthrough...
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Aliya Hasan
Managing Director, MelbourneConsidered one of Australia’s top planners, Aliya has completed the unique trifecta across Brand, Creative and Communications strategy. Multiple Effie award winner and judge, she believes that modern brand building centres around simple human truths super charged through the potency of data. She has...
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Chelsea Little
DirectorA personal development ‘passionista’, analytical Chelsea loves learning and numbers. Combining brand strategy, market segmentation and insights experience both client and agency side in the UK and Australia throughout her decade-plus career, she specialises in brand positioning, brand strategy and...
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Anna Brownrigg
Director People + CultureEmpathic, versatile and creative Anna blends an HR, hiring, operational and project management skillset with a love of design. With broad industry sector experience across property, retail, contingency workforce solutions and creative agency account management, Anna is passionate about fostering a culture...
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Vesna Stosic
Finance ManagerVesna brings 35 years of finance experience, working with small, medium and large firms in various industries across commercial and government enterprises. She loves the stories that numbers can tell – the growth of a business, the confidence of current and returning clients in the work House of Brand...
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HOUSEMATES
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Maddie Moore
Associate DirectorBe it from books, cinema, focus groups or data, Maddie’s mission is to share human truths, which is why she is currently undertaking a Master of Writing and Literature to collect human insights from media, history and literature. Maddie blends a substantial background in both qualitative and quantitative...
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Elise Adams
Associate DirectorElise’s experience of differing cultural ideas of ‘normal’ shaped her deep interest in anthropology, which she parlayed into tutoring at both ANU and the University of Sydney. Her decade-plus career in qualitative and quantitative market and social research was sparked by curiosity about how the...
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Angus Boulton
Brand AnalystAngus has long been interested in the idea of names and logos and what they impart, since his teen years figuring out what to spend his allowance on. Angus enjoys digging for the creative reasons behind the numbers and has a particular interest in digital media and how brands stay relevant culturally...
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Renée Bourke
Research Operations ManagerMultifaceted Renee’s impressive organisational skills are the result of a substantial background in film production, managing large teams with a multitude of moving parts and tight deadlines in Los Angeles, Hong Kong and London. With time spent as personal assistant to celebrities and small business...
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Matt Campen
Senior Brand AnalystWith a background in financial services, Matt started his career as an accountant before switching to marketing and research to further his interest in understanding the ‘why’ behind the ‘what’ and bring his love of logic-based thinking to research. Matt holds a Bachelor of Commerce in marketing...
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Rebecca Dreggs
Brand StrategistBec brings her marketing and events management background and skills to research client project management. Initially starting at House of Brand in finance, she moved into research first with brand analysis and now strategy. Rebecca prides herself on attention to detail and conscientiousness. She holds...
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Lucy Farrell
Senior Brand StrategistLucy’s love of movies and the entertainment industry brought her to research, using her qualitative and quantitative skills across a variety of entertainment agencies and clients in London, Paris, New York and more recently Australia. Her fluency in French and Italian and associated love for their...
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Sam Foote
Brand StrategistSam loves to challenge traditional ways of thinking by straddling both analytics and creativity in solving brand problems. A qualitative and quantitative research ‘hybrid’, Sam brings to House of Brand an holistic background in digital marketing roles, customer service and IT. He holds a Bachelor...
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Gabriela Glassock
Senior Brand StrategistA versatile, action-based and challenge-oriented problem solver, Gab blends qualitative and quantitative research skills gained in the UK and Australia with a love of numbers to bring an objective, evidence-based yet agile approach to telling stories and driving decisions. Gab’s communications skills...
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Raja Gubhaju
Senior Data AnalystGiven his childhood love of mathematics puzzles and later interest in maths documentaries, it’s no surprise Raja’s penchant for numbers, data codes and mathematical patterns has become his career. Starting out as a mathematics tutor at the University of Technology, Sydney he transitioned into the...
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Tycho Hugh
Brand StrategistAttuned to how cultural values shape behaviour, Tycho has long been curious about what makes people tick, why they do what they do and how brands can align to these motivations – with an eye on the future. Tycho combines a marketing background at consultancy BCG with experience conducting and tutoring...
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James Hughes
Brand AnalystAdventure-loving, ethically-minded James’ interest in research springs from time spent both as a radio reporter ‘digging around for stories’ and from his involvement in mental health organisations where a wealth of statistics belies a lack of human, emotion-based research. A long-time observer...
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Isabelle Kastengren
Senior Brand AnalystIsabelle’s interest in being behind the lens in making documentaries lends itself both to an objective consulting viewpoint and a lifelong interest in the media, now expressed in brand communications research and testing. Her love of writing and interest in brand equity translates to drawing conclusions...
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David Le
Senior Data AnalystAffectionately known as ‘Dave le Data’, David blends a longstanding interest in social psychology with a background in numbers and data analysis. He joined House of Brand after several years at online survey fieldwork supplier i-Link. David’s knowledge of the quantitative research ‘supply chain’,...
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Aaron Merhab
Brand AnalystSeminal advertising industry TV series ‘Mad Men’ brought Aaron to research. His interest in art translates to using creativity and unique concepts and frameworks to solve brand and research problems. Aaron is particularly interested in the way people think and are influenced by culture, and in how...
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Olivia Palmer
Brand StrategistOlivia brings international experience in client-side marketing and brand management to House of Brand, having developed brand communication strategies across Europe, MENA and IMEA – particularly in retail environments. Liv loves assisting brands to navigate through ultra-fast-moving evolutions, and...
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