Be it from books, cinema, focus groups or data, Maddie’s mission is to share human truths, which is why she is currently undertaking a Master of Writing and Literature to collect human insights from media, history and literature. Maddie blends a substantial background in both qualitative and quantitative research techniques, from experience in multiple agencies and consultancies, with new methods to uncover the ‘whys’ of who we are. Weaving together insights, narratives and psychology into consumer-centric strategies, Maddie holds a Bachelor in Social Science (Psychology) from RMIT.

‘KNOWLEDGE, LIKE AIR, IS VITAL TO LIFE’