We take insights all the way to execution and activation. HOB have developed a range of insight and design methodologies to ensure that brands are infused with emotion.
Signature BX Development
Signature Brand Experience (SBX) is a critical touchpoint of any brand. A hero proof point that signals to customers who the brand is and what they believe in. We go to the fringes to ideate and develop these break-through experiences that are media and channel agnostic and drive genuine customer delight.
Brand Experience (BX)Audits
Our BX audits measure the emotional needstates of customers at each stage of the journey to identify where the brand can better deliver on its values in the CX to create a differentiated emotional impact versus competitors.
Brand Experience (BX)Activations
We plan retail environments, communications, activations and brand experiences off the back of insights. Our POS audits, digital displays and customer journey maps inform clear guidance for designs that deliver on desired brand values.
Brand Identity
We create brand moodboards and design logos and visual identities. Our planning and insights go all the way to the execution of brand books and brand guidelines that convey the correct energy and create the desired distinctiveness for each brand.
The Hare symbolises Creativity, innovative idea creation and bringing to life unique brand activations and designs.