[vc_row css=”.vc_custom_1459507421846{margin-bottom: 100px !important;}”][vc_column offset=”vc_col-lg-9 vc_col-md-9″][vc_single_image source=”featured_image” img_size=”full” css=”.vc_custom_1576736764616{margin-bottom: 44px !important;}”][vc_custom_heading source=”post_title” use_theme_fonts=”yes”][vc_custom_heading stripe_pos=”hide” text=”Challenge:” font_container=”tag:h3|text_align:left|color:%23e75424″ use_theme_fonts=”yes”][vc_column_text]A Not-For-Profit in the mental health and healthcare sector was experiencing declining stakeholder trust, partnership engagement and donation levels. The brand was diagnosed as feeling tired and old-fashioned and not keeping pace with the contemporary relevance of newer entries into the mental health space. Its logo and visual identity also felt dated.

HOB developed a brand strategy that reignited the dormant equity in the brand and used cultural insight to develop mood boards to guide a new visual expression of this equity. This was tested qualitatively and a new logo and visual identity designed.[/vc_column_text][vc_custom_heading stripe_pos=”hide” stm_title_font_weight=”400″ text=”Result:” font_container=”tag:h3|text_align:left|color:%23e75424″ use_theme_fonts=”yes”][vc_column_text]The result of the revitalized brand identity was a halt in partnership churn and an immediate turn around in donation levels. 12 months later all metrics were at their highest levels since the charity began trading.[/vc_column_text][/vc_column][vc_column width=”1/4″ offset=”vc_hidden-sm vc_hidden-xs”][stm_sidebar sidebar=”619″][/vc_column][/vc_row]