[vc_row css=”.vc_custom_1459507421846{margin-bottom: 100px !important;}”][vc_column offset=”vc_col-lg-9 vc_col-md-9″][vc_single_image source=”featured_image” img_size=”full” css=”.vc_custom_1576736764616{margin-bottom: 44px !important;}”][vc_custom_heading source=”post_title” use_theme_fonts=”yes”][vc_custom_heading stripe_pos=”hide” text=”Challenge:” font_container=”tag:h3|text_align:left|color:%23e75424″ use_theme_fonts=”yes”][vc_column_text]A new start-up with an initial $1m seed funding was struggling with revenue conversion at the pointy end of the sales funnel. HOB diagnosed the issue was confusion at a product architecture level.  We ran a Naming Generator process to develop a new masterband name, App and functional product descriptors that clarified their offer to customers.[/vc_column_text][vc_custom_heading stripe_pos=”hide” stm_title_font_weight=”400″ text=”Result:” font_container=”tag:h3|text_align:left|color:%23e75424″ use_theme_fonts=”yes”][vc_column_text]The result was a marked improvement in sales and customer understanding of their offer.  A secondary benefit was the increase in referral rates with the new naming architecture successfully arming customers and prospects with powerful language that was easy to communicate to others.[/vc_column_text][/vc_column][vc_column width=”1/4″ offset=”vc_hidden-sm vc_hidden-xs”][stm_sidebar sidebar=”619″][/vc_column][/vc_row]