Brand tracking for one of the biggest supermarkets in APAC
HOB has been running the brand and advertising tracking for one of the biggest supermarkets in the APAC region for over 8 years. During this time a number of macro-environmental and competitive challenges were faced including the entry of Aldi into the market as a strong challenger.
The brand tracking insights over this time have gained a high level of prominence across the business in guiding strategic decision making at a brand, store, online and CX level. The results have guided footprint expansion and same store sales growth that has outstripped competitors in the same period and re-established a strong emotional bond between the retailer and shoppers.