[vc_row css=”.vc_custom_1459507421846{margin-bottom: 100px !important;}”][vc_column offset=”vc_col-lg-9 vc_col-md-9″][vc_single_image source=”featured_image” img_size=”full” css=”.vc_custom_1576736764616{margin-bottom: 44px !important;}”][vc_custom_heading source=”post_title” use_theme_fonts=”yes”][vc_custom_heading stripe_pos=”hide” text=”Challenge:” font_container=”tag:h3|text_align:left|color:%23e75424″ use_theme_fonts=”yes”][vc_column_text]HOB has been running the brand and advertising tracking for one of the biggest supermarkets in the APAC region for over 8 years.  During this time a number of macro-environmental and competitive challenges were faced including the entry of Aldi into the market as a strong challenger.[/vc_column_text][vc_custom_heading stripe_pos=”hide” stm_title_font_weight=”400″ text=”Result:” font_container=”tag:h3|text_align:left|color:%23e75424″ use_theme_fonts=”yes”][vc_column_text]The brand tracking insights over this time have gained a high level of prominence across the business in guiding strategic decision making at a brand, store, online and CX level.  The results have guided footprint expansion and same store sales growth that has outstripped competitors in the same period and re-established a strong emotional bond between the retailer and shoppers.[/vc_column_text][/vc_column][vc_column width=”1/4″ offset=”vc_hidden-sm vc_hidden-xs”][stm_sidebar sidebar=”619″][/vc_column][/vc_row]