Elise’s experience of differing cultural ideas of ‘normal’ shaped her deep interest in anthropology, which she parlayed into tutoring at both ANU and the University of Sydney. Her decade-plus career in qualitative and quantitative market and social research was sparked by curiosity about how the sportswear brands associated with her hobbies of snowboarding and surfing are worn as badges of identity – the cultural, power and identity implications of how we display what we consume. Elise holds a Ph.D in Cultural Anthropology from the Australian National University, and a Masters in Cultural Anthropology from McGill University in Montreal, Canada and she is the recipient of a Rotary International Ambassador Scholarship.

Olivia brings international experience in client-side marketing and brand management to House of Brand, having developed brand communication strategies across Europe, MENA and IMEA – particularly in retail environments. Liv loves assisting brands to navigate through ultra-fast-moving evolutions, and maintains a keen interest in how culture and socioeconomic factors influence customer expectations and interactions with brands. She holds a Bachelor of Business Science & Marketing from the University of Cape Town, RSA.

Seminal advertising industry TV series ‘Mad Men’ brought Aaron to research. His interest in art translates to using creativity and unique concepts and frameworks to solve brand and research problems. Aaron is particularly interested in the way people think and are influenced by culture, and in how much human decision making is subconscious. He holds a Bachelor of Business & Commerce in Marketing from Western Sydney University.

Affectionately known as ‘Dave le Data’, David blends a longstanding interest in social psychology with a background in numbers and data analysis. He joined House of Brand after several years at online survey fieldwork supplier i-Link. David’s knowledge of the quantitative research ‘supply chain’, combined with his eye for detail, ensures that House of Brand’s research projects run smoothly and accurately. David holds a Bachelor of Science in Psychology and Statistics from the University of Sydney.

Isabelle’s interest in being behind the lens in making documentaries lends itself both to an objective consulting viewpoint and a lifelong interest in the media, now expressed in brand communications research and testing. Her love of writing and interest in brand equity translates to drawing conclusions on the reasons behind consumer data. Isabelle holds a Bachelor in Communication and Media studies, and majored in Advertising and Film.

Adventure-loving, ethically-minded James’ interest in research springs from time spent both as a radio reporter ‘digging around for stories’ and from his involvement in mental health organisations where a wealth of statistics belies a lack of human, emotion-based research. A long-time observer of brands, logos and hallmarks of visual identity, he is intrigued by how brands can retain relevance through authenticity and accountability. James holds a Bachelor of Business majoring in Management and Statistics from the University of Technology Sydney.

Attuned to how cultural values shape behaviour, Tycho has long been curious about what makes people tick, why they do what they do and how brands can align to these motivations – with an eye on the future. Tycho combines a marketing background at consultancy BCG with experience conducting and tutoring market research at the University of Sydney. He holds a Bachelor of Commerce Honours in anthropology, marketing and microbiology from the University of Sydney.

Given his childhood love of mathematics puzzles and later interest in maths documentaries, it’s no surprise Raja’s penchant for numbers, data codes and mathematical patterns has become his career. Starting out as a mathematics tutor at the University of Technology, Sydney he transitioned into the self-described ‘messy but interesting’ world of coding, data and insights. Raja holds a Bachelor of Science (Mathematics Major), UTS and Bachelor of Business, IIBIT from the University of Ballarat.

A versatile, action-based and challenge-oriented problem solver, Gab blends qualitative and quantitative research skills gained in the UK and Australia with a love of numbers to bring an objective, evidence-based yet agile approach to telling stories and driving decisions. Gab’s communications skills gained from sports coaching translate readily into client relationship building and report writing. Something of an overachiever, she received the University of Technology Sydney’s University Medal for the Honours year of her Bachelor of Business degree, and has competed at an international level in Oztag.

Sam loves to challenge traditional ways of thinking by straddling both analytics and creativity in solving brand problems. A qualitative and quantitative research ‘hybrid’, Sam brings to House of Brand an holistic background in digital marketing roles, customer service and IT. He holds a Bachelor of Business, Marketing from Swinburne University of Technology