The founder of House of Brand Group, Pete is an accredited Master Brand Coach and one of the most sought-after brand planners, researchers and consultants in consumer behaviour, marketing and CX. He began his career in corporate finance valuing brands on balance sheets, and then transitioned into the fascinating world of consumer insights and the science of emotion. A frequent keynote speaker, author, film producer and commentator on brands and consumer trends, Pete has been a lecturer in Marketing at the University of New South Wales, has a Graduate Diploma in Applied Finance and Investment, a Masters in Screen Business and is undertaking a PhD in Cognitive Psychology.

Nick is a career brand and communications researcher and strategist, and recognised specialist in measuring advertising effectiveness, with global experience in agencies ranging from Millward Brown to Hall & Partners. Through his role as Chief Strategy Officer at HOB, Nick relentlessly pursues breakthrough brand insights for clients, as well as leading the pioneering and development of the HOB offer. Nick holds a Bachelor of Science in Marketing from Lancaster University, UK.

Considered one of Australia’s top planners, Aliya has completed the unique trifecta across Brand, Creative and Communications strategy. Multiple Effie award winner and judge, she believes that modern brand building centres around simple human truths super charged through the potency of data. She has broad experience across APAC in numerous sectors including FMCG, Automotive, Sports, Technology and Travel. Holding a Double Masters in Advertising and Commerce, Aliya has been nominated for B&T’s Women in Media and recognized in Campaign Asia’s Women to Watch list. She is deeply passionate about bringing diversity and inclusion to the forefront of the marketing agenda.

A personal development ‘passionista’, analytical Chelsea loves learning and numbers. Combining brand strategy, market segmentation and insights experience both client and agency side in the UK and Australia throughout her decade-plus career, she specialises in brand positioning, brand strategy and architecture and communications evaluation. Chelsea holds a Bachelor of Commerce in Marketing Management from Stellenbosch University, Republic of South Africa and is embarking on a journey to learn more about neuro linguistic programming and its application for brand marketing communications.

Empathic, versatile and creative Anna blends an HR, hiring, operational and project management skillset with a love of design. With broad industry sector experience across property, retail, contingency workforce solutions and creative agency account management, Anna is passionate about fostering a culture of ingenuity, creativity and happiness. Her flair for design is utilised across in-house and client design services ranging from insights infographics and PowerPoint presentations to visual identity work, whilst Freddie our House of Brand ‘office pup’ keeps an eye on proceedings. Anna holds a Diploma in Graphic Design from TAFENSW Design Centre Enmore.

Vesna brings 35 years of finance experience, working with small, medium and large firms in various industries across commercial and government enterprises. She loves the stories that numbers can tell – the growth of a business, the confidence of current and returning clients in the work House of Brand produces and the opportunities that they create. She enjoys teaching younger generations how to plan their finances and make money work for them. Vesna holds a Bachelor of Business in Accounting from the University of Western Sydney.