Attuned to how cultural values shape behaviour, Tycho has long been curious about what makes people tick, why they do what they do and how brands can align to these motivations – with an eye on the future. Tycho combines a marketing background at consultancy BCG with experience conducting and tutoring market research at the University of Sydney. He holds a Bachelor of Commerce Honours in anthropology, marketing and microbiology from the University of Sydney.

‘ABOVE ALL, TO WATCH. TO TRY AND UNDERSTAND.’